**The idea of this training is to be self-paced with a deadline for some tasks and then moving onto the second part of the plan. Here is the first part and then on Thursday, August 14th, we will post the second part. When you are done with the first four questions, we’d like to hear what you think by posting a comment at the bottom of this blog post.
BookRhythm Training – Social Networking
I am going to start with a training topic that covers Social Networking. This topic 20 years ago was not even close to how we think of it today. Not to long ago you would open your desk drawer and pull out your address book and call one person at a time and let them know what you were up to. Today, one post on a social networking site can be seen by hundreds or even hundreds of thousands. Because of this, a solid plan needs to be designed.
Now, by no means is this a “must do” nor a full and comprehensive list of all of the options out there, but in time I will expand and grow on this topic giving you up to the minute trends and new ways of building your social network and marketing your product through various social media.
With so many social channels out there, we have found the best way to start is to address four major steps:
- GOAL – Assess your needs and what realistically are you looking to get out of your interaction through Social Media. For instance, do you want to get fans involved in the release of your new book? Do you want to just gain fans and interact with like minded people?
- TIME – What time do you have to engage with groups and others on a one to one basis? Be realistic here, we all lose time once we get online and end up never getting anything done that we wanted to accomplish. Is it an hr a day, every day or just Monday and Thursdays and Saturday afternoons?
- HOW MANY IS TOO MANY – How many accounts can you comfortable manage to post varied and informative information on? Buzznet, Cafemom,Bolt.com, Facebook, Pinterest, LinkedIn, Yammer, Goodreads, etc. I just googled and found a list of 215 sites. Oh yeah Google+, can’t forget about that one. Each of these takes time to nurture and grow.
- TECHNOLOGY – What tools do you have that can enable you to manage more accounts in a less time consuming and efficient way?
Once you have honestly answered all of these, you are ready to start to formulate the second part of the process. Now depending if you are a new author or a seasoned veteran will depend on the fan base and social interaction you already participate in. (All of the above questions need reassessing on a regular basis to make sure social media is working for you)