Part one can be found at (http://bookrhythm.com/bookrhythm-training-101-1/)
So let’s start going through these questions and seeing what answers you may have come up with.
A. I want to gain a bigger fan base. Now this is something we all want, no matter what the stage of our career we are at. We are always looking for those extra followers and fans that we can interact and sell our product to. First we need to remember as a new and upcoming author, these followers and fans do not know “who you are” or “anything about you” they know even less about you books. So to begin with you need to market yourself, you are your own brand and without marketing you there is no product at the end of the line. So get your name out there, interact with new people, talk about book and your interests, connect with other authors that are in your genre as well as outside of it and just be you. Yes as silly as it may seem people are on social media to interact with a real person and find out all about them and what it is they do. This is how to start building a fan base.
B. I have a new book out and I want to sell more copies. Yes this is something all authors strive to do; even the big ones out there want to sell books. But again there are right ways and wrong ways of using social media for this. Get it right and your sales in time will climb (Yes I said in time, Rome wasn’t built in a day) Get it wrong and you will have people hiding your posts and just not paying attention. There is a fine line between promoting your work and over promoting your work, keep everything in balance and you will get there. I will go over the definite turn off to readers in another blog post.
So we have scratched the surface of question one, let’s move onto question two and see what sort of time we have available. Now this will all depend on what you have going on in your life, but you do need to remember that you are an author and writing is what you do. Most authors are not good at marketing and being social (Yes I know shock, horror. This is what happens when you lock yourself away in a cave for hours and days at a time)
The answer to this is don’t go all out and try and do everything at once, gradually build up and keep yourself comfortable. Life after all is about balance and tipping it one way or the other can be hard to get out of. There are people and companies out there that can help you with this for a fee. Sometimes you can get an avid fan to help you out for free, this is not always the case and if you find there is no way you can be posting a few times a day, maybe this is a route you want to look at taking into account and this also frees up more writing hours for you. Though you should never forget the fans and followers in the end come to see and interact with you the author, not someone there on your behalf. Make sure you set aside time for answering questions, talking to people about your books and just having a little fun. Believe me this is something you need to do.
We have covered the basics in question two, so onwards to question three.
A. Think about how many pages you have, and condense them down into as few as is possible so that you can manage and post new and different post throughout the day. Having a page on Facebook for every book you write when you write 3 genres and have twelve books coming out is going to be hard to keep up with. Try and make everything central “all under one roof” Just have one author page with all of your releases there, keep it interactive and fresh, mix it up a bit. For those authors who write under more than one pen name, yes you will most likely need one page for each pen name, especially if you write YA and erotica for instance as crossing the genres on one author page that has two very different fan basis is not going to work. Again one twitter account for each pen name, and continue in the same manner over all of the social media networks. Keep them all neat and tidy, trying not to just copy and paste something from one page to the next. Each of them should be individual and aimed at the readers you are looking to attract.
B. When you have a little down time create and save posts/pictures/articles that you are interested in posting for a later date (these can be spread sometimes over the period of a month or more, giving you enough material with everything else to bulk up your posts when mixed in with everyday events, updates, news etc.
I think we have covered the main topics from number three, so let’s move onto question four.
A. There are many tools out there that can help you to reduce your time spent posting on your sites and pages. Just like on Facebook you can use places like HootSuite where you can post to many different sites and pages, also scheduling them for up to a month or more at a time. Its all about time management, why spend hours a day when you can spend maybe a hour or two going through and scheduling everything for the week ahead. This leaves you time to post things relevant at the time that you find that interests you. Also you are able to spend that extra time in the week interacting and communicating with your fans and fellow authors, picking up new material to post for the following week and all giving you the all important time to write. Yes your readers/fans want to hear about what you are writing and what you are working on. They will be able to sample small pieces of your work and from this they will look for more from you and even purchase your books if they like what they see.
In the end the bottom line is getting yourself out there and being available, within reason to interact and promote you as a product. Turn the readers and fans off and that is going to affect your sales and how other upcoming releases fair out in the wild once they are released. No fans, no revenue and although most authors do not go into it for the money, or at least they shouldn’t be. They are putting their work out there because they love writing and feel that they bring something to the publishing world.
In the end this is not the most in depth, comprehensive post on how to market and what to do; it is just to give you an idea of where you should be starting. You should also consider other quick and easy forms of marketing that don’t have to cost the earth. Blog tours, giveaways, blog hops and much more are always available. BookRhythm has a selection of these for all authors to take advantage of no matter if you are traditionally published or an indie author. They help to increase your books presence, fan base, exposure and much more. Once you have the fans you will need the above steps to keep them engaged and encourage them to buy your work.
BookRhythm currently has some low cost marketing opportunities available, to find out more information on these hit the “contact us” button and ask about “meet the author” events, “Kindle giveaway” events (The next available one is September) and the “Author Stroll” event.
For more information on any information in this post, please fill out the CONTACT US form and we will be happy to help.