Setting up a Twitter account is fairly easy, and is something we recommend you do early on so that you can connect with people, potential fans and of course other authors.
To set up a Twitter account you will need too:
- Choose a profile name – This needs to be your “pen” name or your “author name”. Try and keep it short, but remember once you have decided and you start to gain fans, it is not something you want to change (Fans and people who know you will get confused and you could even lose your following). Once your account is set up, your Twitter name will follow this format: @(your name). Ours is @BookRhythm
- Add your profile picture – Use one of the pictures that you had done for Marketing 1.2
- Complete your bio – Do this using your shorter version from Marketing 1.1
- Add your website address – You won’t have your website ready yet, that will come later but once you do remember to keep your Twitter updated with all of your social media accounts. For now you could add in your Facebook Link.
- Start to follow people – These people should be friends on Facebook, authors you have connected with, authors you love to read and even pages you have connected with through your Facebook or other social media accounts.
- Start Tweeting – Yes let everyone know that you now have an account. Not sure what to post? Watch others and see how and what they are doing. Your main objective at first is to chat with people and look around Twitter to get familiar with it and the way it works.
- Check Twitter regularly– This is really important. You want to keep an eye on who is talking to you and about you. Many people forget (or don’t know) to do that. CONVERSATION AND GETTING INVOLVED IS KEY on Twitter – if you’re not talking to people, replying and responding you may as well not use it because you won’t get results. This is a known fact.
- Download the Twitter app on your phone. This is an easy way to stay on top of the activity in your account and those around you.
If you are still having a few issues getting around Twitter and working out how to use all of the functions to your advantage, then check out this helpful link from Twitter that is designed just for authors. https://media.twitter.com/best-practice/twitter-for-authors
There are other more in depth strategies as you familiarize yourself with all of the social media platforms and we will cover those later. These include linking up your Twitter to Facebook so that everything you post on Facebook also posts on your Twitter account and vice versa (Note: this does not mean you do not need to tweet and check Twitter regularly as people and fans will respond there also).
The entire “2018 Marketing Plan” page has a list of all the topics already discussed.