Why do you go to BOOK SIGNINGS?
If it is to SELL books…you are overlooking the true benefit of signings.
So what should your goal be? It’s very simple. You are NOT there to make a profit and sell books, YOU NEED TO BUILD A LIST. That’s where your Golden Egg is, in the LIST. Fans that are either new or old that took time to stop by your table. Those are the fans who want to get to know you better. Those are the fans that you can build and start sending newsletters too, inviting to your page, those are the people you want to create a personal connection with, so that they are excited when your next book in a series comes out.
That should be the #1 GOAL of going to a BOOK SIGNING. You can sell books, yes that is fantastic, but your main purpose should be to go out there with at least a sign-up sheet to gather everybody who stops by and says hello to you while you’re at an author event.
Another challenge we are noticing is when you’re in that last week or two crunch time before an event, you don’t know what else that you are missing to bring to an author event. How about if you had a check-list so you didn’t forget a single item? Jump back to the Facebook Author Group and click on the “File” and download the form so you never have to pull your hair out before an event.
The entire “2018 Marketing Plan” page has a list of all the topics already discussed.