You never want fans to look at your author photo and think “oh my god”. You either will be a published author very soon or already are and just like any other professional, you need a photograph for marketing purposes.
There is a great debate on whether or not you should pay for a professional photographer. I don’t see where that would ever hurt, but since you are probably very limited on budget, here are four tips to consider:
- Taking the Photo on your own
Invest in a good camera, and find someone who knows how to use it. It’ll pay off in the end — for one, you can take photos on your book tour and at other events, which are always nice to have. Along with also being able to use it for some great author pictures. Sources: Sources: ashlandcreekpress.com
- Choosing a Photographer to take the photo
Resolution and Image Rights – Make sure the photographer provides you with photos in high resolution which enables you to use them flexibly. In addition, image rights should be discussed with the photographer in advance. Ensure that you become the owner of the rights in order to prevent paying any licence fees (or royalties) for every time you use your photographs. Sources: Sources: bookcovercafe.com, ashlandcreekpress.com
- Pick the right clothes
Don’t overdress. Say no to busy patterns, large florals, and anything loud. Make certain your clothes send the message you want to project. What persona do you want to project? Warm and welcoming? Wise? Mysterious? Approachable? Unapproachable? Plan this.
- And always remember…have fun with it
Pick a location that makes you smile and just have fun.
The entire “2018 Marketing Plan” page has a list of all the topics already discussed.