During this pandemic people all over the world have found their incomes lessen or totally stop. During this time I know more small businesses have opened up (on platforms like Etsy ) so that people can open a store online to sell their crafts. But is that all you have to do to be successful at selling your merchandise? Unfortunately the answer is NO!
Some of you know that I co-own a literary marketing company. Over the years we have found that many authors don’t realize that the moment they release a book, they are a small business owner. Our goal has been to teach these authors the techniques of relationship marketing and the 80/20 rule and over time, along with some of our special marketing events. The outcome has been wonderful to watch, even some have become NY Times Best Selling authors. We have had to teach them that there is no overnight success. It takes time, repetition and consistency.
Being a Small Business owner, I am a member of many social media groups. The biggest No No I see every single day, is the “spamming” of “Buy Links” everywhere. It’s like the first thing many people do is grab the link for a service or product and write a three line posting and add it to EVERY social media group they are in. I can tell you that the purchase rate of doing that is less than .000001. So why do so many people keep repeating this action over and over, because they don’t understand the psychology of why people choose products or stores to buy from.
Gone are the days of impulse buying. People around the world are worried about the health of their family, the fact that economies all around the world are suffering and many are so tired of advertising spam thrown in their face when they log onto their social media accounts, your “Buy This” link doesn’t even register with them and they just keep scrolling or worse yet they unfollow or block your content..
So what is the answer?
Some of you may have heard of these two phases (Relationship Marketing and the 80/20 Rule) and some of you may have not, but in case you forgot, here is the #1 Rule.
One of the women I look up to the most said it perfectly.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou
Bottom Line, if you want to sell a product or service, get to know your potential customer. Focus on bonding with them and sharing some fun and interesting sides of you and you will slowly see the more you do this, the more your sales and referrals will increase.
Marketing is an artform and these days it is harder than ever, but with some research or help you can find innovative ways of reaching and bonding with your customers and potential customers so they can see your value and why they should spend their hard earned money with you and not a competitor.
How do you keep the momentum going?
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