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Diane Schroder

The #1 Failure for Small Business/Etsy Owner

November 4, 2020 by Diane Schroder

marketing solutions for small business

 

During this pandemic people all over the world have found their incomes lessen or totally stop.  During this time I know more small businesses have opened up (on platforms like Etsy ) so that people can open a store online to sell their crafts.  But is that all you have to do to be successful at selling your merchandise?  Unfortunately the answer is NO! 

Some of you know that I co-own a literary marketing company.  Over the years we have found that many authors don’t realize that the moment they release a book, they are a small business owner.  Our goal has been to teach these authors the techniques of relationship marketing and the 80/20 rule and over time, along with some of our special marketing events.  The outcome has been wonderful to watch, even some have become NY Times Best Selling authors. We have had to teach them that there is no overnight success. It takes time, repetition and consistency.

Being a Small Business owner, I am a member of many social media groups.  The biggest No No I see every single day, is the “spamming” of “Buy Links” everywhere.  It’s like the first thing many people do is grab the link for a service or product and write a three line posting and add it to EVERY social media group they are in.  I can tell  you that the purchase rate of doing that is less than .000001.  So why do so many people keep repeating this action over and over, because they don’t understand the psychology of why people choose products or stores to buy from.

Gone are the days of impulse buying.  People around the world are worried about the health of their family, the fact that economies all around the world are suffering and many are so tired of advertising spam  thrown in their face when they log onto their social media accounts, your “Buy This” link doesn’t even register with them and they just keep scrolling or worse yet they unfollow or block your content..  

 

So what is the answer?

Some of you may have heard of these two phases (Relationship Marketing and the 80/20 Rule) and some of you may have not, but in case you forgot, here is the #1 Rule.

One of the women I look up to the most said it perfectly. 

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  ~ Maya Angelou

Bottom Line, if you want to sell a product or service, get to know your potential customer.  Focus on bonding with them and sharing some fun and interesting sides of you and you will slowly see the more you do this, the more your sales and referrals will increase.  

Marketing is an artform and these days it is harder than ever, but with some research or help you can find innovative ways of reaching and bonding with your customers and potential customers so they can see your value and why they should spend their hard earned money with you and not a competitor.

 

How do you keep the momentum going?

Join our Marketing Facebook Group

Add your email to our News & Updates list so you never miss a tip or upcoming events

Filed Under: Educational Posts

Snowman Pendant and Earring Set

October 30, 2020 by Diane Schroder

Small Business:  Castlecreations UK

Item Price:  $30.00 USD

Description:  A cute little snowman pendant and earring set (each also available to purchase seperately), this pendant and earrings are hand painted and comes on a cord necklace ready to wear.

Picture is for reference colors may vary depending on custom colors and design

Necklace length: 16in
Pendant size: Approx 2 inches (5.5cms)
Earrings: Approx 2 inches (5.5 com) without drop

Custom orders accepted for different scarf colors.

 

 

 

Filed Under: Bookshelf Tagged With: Custom, Jewelry, Resin, Snowman, Winter

Artdeco Decorative Resin Bowl

October 30, 2020 by Diane Schroder

Small Business:  Stardust-Designs.com

Item Price: $35.00 USD (Free Shipping)

Description:

100% Original Handmade Resin Sculpture art!

Made with Resin and Orange and Pearl Powerders.

 

Base diameter: about 4 inch
Longest Top diameter: about 10 inch
height: about 4 inch

Care instructions – just wipe with a damp cloth, do not exceed 140 degrees temperature.
Popular Usage – Unique functional art serving its purpose as centerpiece, planter, candy dish or decorate your table top with this beautiful piece, or whatever fills your imagination!

Cannot be used to serve food or beverages in.

All items are handmade, so imperfections are possible.

Sturdy, flat bottom.
Multiple uses makes this piece of art perfect for any home or office and very versatile.

 

Filed Under: Bookshelf Tagged With: Holiday Gift, Homemade, Resin Art

Small Business Virtual Craft Fair

August 13, 2020 by Diane Schroder

We are celebrating small businesses and crafters by holding an online small business craft fair for everyone. Whether you love to buy local and from people who go the extra mile to make a purchase special or you are looking for something a little outside of the box for a gift or at home this is the place to be.

Come and join us for fun, laughter and giveaways throughout the THREE day event, can’t wait to see you there and don’t forget to invite a friend.

You can pop in and out over the three days and not miss a beat.

Don’t forget to join us Daily for fun and prizes on the EVENT PAGE.

To win the GRAND Prize, click the link below.  Grand Prize Winner will be chosen on Monday, August 17th:
a Rafflecopter giveaway

Filed Under: Events, Events Post

Pandemic of Reading

March 16, 2020 by Diane Schroder

Image

Do you have a FREE or $.99 Book available?

During this time of uncertainty many people around the world are being told to stay indoors for the forseable future.  BookRhythm has decided to hold a FREE event for our readers and authors to make easily available books that are either FREE or $.99 or less.

There are just TWO easy steps if you fit the above criteria:

1.  Fill out the registration form so that we know you are taking part in this event.  We will be monitoring all posts to make sure only authors who have registered for the event are participating.

2.  Join the Facebook event and post daily any of your titles that are less than $.99.  (Please only one post per title/per day.)

 

 

 

Filed Under: Uncategorized

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