Educational Posts

The #1 Failure for Small Business/Etsy Owner

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marketing solutions for small business

 

During this pandemic people all over the world have found their incomes lessen or totally stop.  During this time I know more small businesses have opened up (on platforms like Etsy ) so that people can open a store online to sell their crafts.  But is that all you have to do to be successful at selling your merchandise?  Unfortunately the answer is NO! 

Some of you know that I co-own a literary marketing company.  Over the years we have found that many authors don’t realize that the moment they release a book, they are a small business owner.  Our goal has been to teach these authors the techniques of relationship marketing and the 80/20 rule and over time, along with some of our special marketing events.  The outcome has been wonderful to watch, even some have become NY Times Best Selling authors. We have had to teach them that there is no overnight success. It takes time, repetition and consistency.

Being a Small Business owner, I am a member of many social media groups.  The biggest No No I see every single day, is the “spamming” of “Buy Links” everywhere.  It’s like the first thing many people do is grab the link for a service or product and write a three line posting and add it to EVERY social media group they are in.  I can tell  you that the purchase rate of doing that is less than .000001.  So why do so many people keep repeating this action over and over, because they don’t understand the psychology of why people choose products or stores to buy from.

Gone are the days of impulse buying.  People around the world are worried about the health of their family, the fact that economies all around the world are suffering and many are so tired of advertising spam  thrown in their face when they log onto their social media accounts, your “Buy This” link doesn’t even register with them and they just keep scrolling or worse yet they unfollow or block your content..  

 

So what is the answer?

Some of you may have heard of these two phases (Relationship Marketing and the 80/20 Rule) and some of you may have not, but in case you forgot, here is the #1 Rule.

One of the women I look up to the most said it perfectly. 

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  ~ Maya Angelou

Bottom Line, if you want to sell a product or service, get to know your potential customer.  Focus on bonding with them and sharing some fun and interesting sides of you and you will slowly see the more you do this, the more your sales and referrals will increase.  

Marketing is an artform and these days it is harder than ever, but with some research or help you can find innovative ways of reaching and bonding with your customers and potential customers so they can see your value and why they should spend their hard earned money with you and not a competitor.

 

How do you keep the momentum going?

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Authors – Your 2020 Marketing Plan

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We know Marketing is an evolving but very necessary task for authors.  So BookRhythm has put together TEN very quick steps that all authors should have to start with in their "Marketing Toolbelt".

We also have an interactive Facebook group BookRhythm’s Book Marketing Tips, Training & Events dedicated to the idea that networking with other authors can create amazing marketing ideas.

**We know some of them you may already know, but this is a great time to review what you have and refresh some of the marketing you are already doing.

Thank you for joining us for your ten step training program. We look forward to seeing what you achieve in future. For more information on BookRhythm’s marketing services and plans that will give you an even bigger boost, contact us at Muse@bookrhythm.com or check our Services page.

10 Step Start to Marketing

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A 10 Step Start to Marketing as an Author.  Doesn’t matter whether you are a New or Seasoned Author or whether Indie Published or Traditional

Marketing 1.1 – Writing A Bio
Marketing 1.2 – Author Photo
Marketing 1.3 – Creating an Author Email Account
Marketing 1.4 – Facebook
Marketing 1.5 – Twitter
Marketing 1.6 – LinkedIn
Marketing 1.7 – Pinterest
Marketing 1.8 – Amazon Author Page

Please also keep in mind that BookRhythm can help you every step of the way…all you have to do is send us an email.

Marketing 1.8 – Amazon Author Page

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author the

 

We address the Amazon Author Page last in our social sites to create, not because it is the least important, but because it is one site that will link your fans to not only your books, but all your social sites.  Your Amazon Author Page should be one of the last ones you create as it holds all your links, photos, events and reviews.

Here is where your photo and bio comes into play.  Make sure you link all your social media outlets from this profile.

SET UP (This is taken straight from Amazon Author Central)

How to set up an Amazon Author Central Account, this is so each of your works can be associated with you and you have a page for followers to come and find out about you and all of your works.

  1. Go to https://authorcentral.amazon.com/ and click Join Now.
  2. Enter your e-mail address and password and click Sign in using our secure server.
    • If you have an Amazon.com account, sign in with the e-mail address and password you use on that account.
    • If you do not have an existing Amazon.com account, select No, I am a new customer. You will be prompted to enter the necessary information. This is the normal information you will be asked to enter name etc
  3. Read the Author Central’s Terms and Conditions, and then click Agree to accept them.
  4. Enter the name your books are written under. A list of possible book matches appears.
  5. Select any one of your books. If your book is not in the list, you can search for it by title or ISBN. The book you select must be available for purchase on the Amazon.com website. Selecting the book creates the account.
  6. When you receive the confirmation e-mail we send, confirm your e-mail address and identity.

Amazon may contact your publishers to verify your identity, for example, by confirming your e-mail address with them. If you’ve signed in with a different e-mail address than the one your publisher is familiar with, contact them with this information so they can quickly approve you. Other than for confirmation of your identity, your customer information, such as product reviews or purchase history, remains private.

While you’re waiting for approval, you still can use some of Author Central’s features. For example, you can add or edit a photo or biography. We hold your content until verification is complete. Other updates, such as blogging and making changes to the books listed in your bibliography, are not available until you’re confirmed.

Verification might take up to seven days.

Author Pages are created for each individual author listed as a contributor to a book and we aren’t able to create a shared Author Page.

If any of your books have co-authors, both authors can join Author Central and manage an Author Page, both claiming the book. You can use the same photo and biography for both Author Pages, and can reference each other’s Author Pages by including information about your co-author or a URL to their Author Page in your biography. You can also accomplish this in a blog post through your RSS feed, allowing you to direct your readers to each other’s pages for quick access.

 

Creating Your Author Page URL

An Author Page URL is an easily shared link to your page on Amazon.com. Use your Author Page URL in your email signature, blog posts, Facebook posts and Tweets. You are limited to one Author Page URL. It’s possible that another author has already reserved the URL. If you get a message that says the URL is already taken, please try another variation.

Creating your Author Page URL

 

  1. On the Author Central Profile tab, click add link next to “Author Page URL.”
  2. A URL will be suggested, however you may enter text that meets the following guidelines:
    • At least 1 character, no more than 30 characters
    • May use letters, numbers, dashes, periods and underscores
    • No spaces
    • No special characters other than dashes, periods and underscores
    • Profanity is not allowed
  3. If the URL you input is available, click Save.

Your Author Page URL will go live in approximately 30 minutes.

Source

The entire “10 Steps Start to Marketing” page has a list of all the topics already discussed.