The Webster dictionary gives the word MARKETING the following meaning:
- The act of buying or selling in a market.
- The total of activities involved in the transfer of goods from the producer to seller to the consumer to buyer, including advertising, shipping, storing and selling.
Nowhere in that definition does it say “Marketing – something you were never taught, but have to be an expert on in order to draw fans to buy your book.” Or “Marketing – the biggest hurdle you will face in becoming a bestselling author. “
All of these definitions are correct and it is the scariest and sometimes, most time consuming part in becoming an author.
We are here to help. BookRhythm has spent the last few months putting together a blog series. The series will give you the steps to follow, and help give you begin with tasks needed to enable you to accomplish your goal and launch of your BRAND.
Let’s get started!
The first week is all about your social media presence. This is not the only way you will market yourself or your books, but it is one of the easiest ways to get your name out there. It is also the one that many spend way too much time on, as they are not organized about their approach.
1.1 Well Written/Edited Bio(s)
Yes, not one, but three actually. Many find it best to have the following:
- Extended bio for your website, social media, and media kits. This should be approximately 250 words; normally in third person.
- Medium length for blog tours, small media publications and such. Once you have finished your extended bio, your secondary bio should be approximately 100 words, highlighting two focal points from your extended bio.
- Brief bio for bylines and any site with limited characters. A quick 25 word version with possible bullet points.
Things to remember when writing your bio:
- Where are you from?
- Do you have children (Furbabies count too!)
- What hobbies do you have outside of writing.
- In essence you need to answer who, what, where, when and why in your bio, but in a way that connects with people.
- Don’t forget to pat yourself on the back. A little self promotion can go a long way.
Once written, make sure you have multiple people read it over and give feedback. You may even want a profession proofreader/editor to take a look at it. Remember this is how the public will be introduced to you and you NEVER want it grammatically incorrect.
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Don’t miss any of the 10 Steps Start to Marketing Series.